Denim suddenly got a whole lot more covetable!

We are slightly obsessed perhaps..but after previewing J Brand's Newest and Greatest arriving for the year ahead it was hard not to be! 

Buying this time round was a little different ... Giving true meaning to the term "Must Have" scheduled drops in store will come once and only once... so miss out first time ... and there will be no more ...

So what's ahead
The Houlihan phenomenon continues to grow and August/September sees delivery of 3 new Summer shades.

White is the new Black and in following on with this seasons trend is best showcased in "The Houlihan" Summer White. Alongside this classic sits another ...Vintage Navy and Olympia - this time reinvented in a softer feel cotton twill.

This is where thing's start to get interesting
A new take on the Houlihan - Available in two treatments - super soft stretch cotton twill Black and amazing Army Green plus Nest favourite and sure to be next big thing - Waxed denim - a subtly done leather look wax treatment denim jean.

Truly these are gorgeous - think Houhlian minus the pockets ...they have ramped up the stretch factor and heightened the waist giving a super flattering wear

And from the pages of Vogue US
Read what Vogue Senior Market Editor, Meredith Melling Burke recommends as closet essentials and her favorite new J Brand styles.

Q: What is your experience prior to working at Vogue?
A: I’ve always worked with Conde Nast magazines. Before Vogue, I worked at Mademoiselle magazine, which is sadly no longer
Name: Meredith Melling Burke
Job/Position:Vogue Senior Market Editor
Where do you live now: New York City
Hometown: I grew up outside of Boston, MA in a town called Weston.
Q: How long have you worked at Vogue?
A: 11 years s
Q: What are 5 items every girl needs in her wardrobe?
A: 1. Classic trench, 2. A men’s button down shirt (in a men’s fit – slightly oversized), 3. A strappy stacked high heel, 4. Day-to-night oversized ring, 5. And of course the perfect fitting pair of jeans.
Q: What is your favorite J Brand Classic?
A: How do I pick just one favorite? I would have to say it’s a 3-way tie between the Love Story, the 7/8 Jean and The Deal (I love the 10-inch zipper detail).

Q: What is your new favorite style?
A: My favorite new style is the Santa Cruz in Army. It’s the perfect item for putting together a utility-inspired look this season

Q: What keeps you going back to J Brand?
A: I keep going back to J Brand because every time I wear them my colleagues and friends ask, “Who makes your jeans?!?!?
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